The Apparo Effect

Ways to Run your Nonprofit like a Business - Focus on Social Media Marketing

In 'The Apparo Effect' we talk about all things related to increasing the capacity of nonprofits. In this episode, host Bleema Bershad, Apparo's Director of Marketing is joined by Lauren Greene, Apparo's Events and Marketing Coordinator to talk about social media marketing. This conversation kicks off a series of podcasts focused on taking traditional business fundamentals and applying them to fulfill nonprofit goals. Listen and learn as Bleema and Lauren discuss: 

• Segmentation - Considering your difference audiences and how to communicate differently to them via social media 
• Analytics - Dedicating time to studying the results of your social media posts  
• Investment - Experimenting with paid social media advertising 

Board Member Spotlight - Michelle Coviello

Michelle Coviello, VP and DualBoot Partners, joins Kim Lanphear, Apparo's CEO on this episode of The Apparo Effect, where we talk about all things related to increasing nonprofit impact through technology and process improvement. 

Michelle and Kim discuss:

• Technology career journeys
• Passion for Apparo's mission of nonprofit impact through technology
• The power of Apparo's corporate sponsorships and the committee that Michelle runs as a volunteer (learn more at apparo.org/connectivit-sponsorship-opportunities/)
• The transformative power of technology for nonprofits
• The unique role of skilled volunteering

And Kim breaks the exciting news that Apparo is expanding our support of nonprofits beyond Charlotte, NC! Learn more about our services at apparo.org/nonprofits. 

Apparo Nonprofit Partner Spotlight: Angie Bush, Hospitality House

Guest host, Kim Lanphear, Apparo's CEO talks nonprofit capacity building trends and milestones in a decade-long relationship with Angie Bush, Apparo Board Member and Executive Director of Hospitality House of Charlotte.

Angie chats with Kim about nonprofit realities before working with Apparo and the importance of our relationship, especially through the pandemic. Kim and Angie also share their insights on trends in nonprofit capacity building and where nonprofits seem to need the most support in order to fulfill their missions (spoiler alert: technology is involved!)

Apparo Corporate Partner and Skilled Volunteer - Markus Hill, CIO, Rodgers Builders

Guest host, Kim Lanphear, Apparo's CEO talks career choices, philanthropy and skilled volunteering with Apparo Board Member, Markus Hill, CIO of Rodgers Builders. Markus chats with Kim about his career journey, the importance of service in his personal and professional life and how Apparo delivers skilled volunteer opportunities that attract his and his team's support year after year. 

A Nonprofit Technology Career Journey

Apparo's Jennifer Ray shares the story of her career journey, from early childhood inspirations to the classroom, from training to sales and back to the world of nonprofits. She explains how she first learned about the power of technology as a great equalizer as a special needs educator. Her passion for technology took off then, led her all over the country as a software trainer and then landed her back in her service role at Apparo. Learn about the career choices and other decisions Jennifer made along the way that led her to feeling "extremely lucky" about where her journey has taken her. 

Ask a Tech Expert with Ross Feldman

In this episode we meet a nonprofit tech expert, Ross Feldman, Customer Success Leader at Carolina Computer Partners. He shares highlights of his tech career journey, the importance of community service in his life and launches our Ask a Tech Expert podcast series with an overview of the importance of multifactor authentication. 

He shares links for getting started with multifactor authentication for your email.

• Microsoft Email: http://aka.ms/mfa
• Google Email: 2-Step Verification (google.com)

Send your nonprofit tech questions for Ross to marketing@apparo.org

The Power of Mentorship

Apparo's Bleema Bershad, Director of Marketing, is joined by a mentor-mentee pair who were brought together through nonprofit partner Women Executives and their WINGS (Women Initiating and Nurturing Growth through Scholarships) program: Jean Veatch of Duke Energy and Toni Moss, a student at UNC Charlotte. They share:

• A detailed overview of the WINGS program
• Toni's educational journey and career aspirations
• Jean's journey of involvement with WINGS
• The value of their mentor-mentee relationship
• The importance of technology

 

 

A Nonprofit Technology Career Journey

Apparo's Bleema Bershad, Director of Marketing, is joined by longtime nonprofit partner, Paige Stryker, IT Project Manager at Novant Health. Hear Paige's career journey from a college history major to an IT leader. Paige addresses:

• Creating custom job roles
• Bringing technology into CMS classrooms
• Taking career chances
• Following your passion and interests
• Learning from mentors

 

Nonprofit-Corporate Collaboration with Next Stage

Enjoy this episode hosted by Apparo's CEO, Kim Lanphear, as she's joined by Josh Jacobson, CEO of Next Stage. Enjoy listening and learning about:

• The backgrounds and missions of both nonprofit organizations
• The shared passion of both of these leaders: collaboration!
• Why corporations are on board with supporting nonprofits - HR benefits and more and what sometimes hampers these relationships
• What they've learned and experienced related to nonprofit/corporate collaboration and the success of cohort programs
• Ups and downs of funding 

How the Library Can Boost Your Fundraising Efforts

Learn from Christina Dooley, Nonprofit Services Team Lead at the Charlotte Mecklenburg Library, about free support services to help nonprofits navigate the world of grants. From classes to database tools, the Library has you covered, whatever the size or stage of your nonprofit. 

Christina provides an overview of all Library services for nonprofits and gives direction on how to access them. We also discuss the Library's work with Apparo on Microsoft Teams and goals for 2022.