Ways to Run your Nonprofit like a Business - Focus on Social Media Marketing

In 'The Apparo Effect' we talk about all things related to increasing the capacity of nonprofits. In this episode, host Bleema Bershad, Apparo's Director of Marketing is joined by Lauren Greene, Apparo's Events and Marketing Coordinator to talk about social media marketing. This conversation kicks off a series of podcasts focused on taking traditional business fundamentals and applying them to fulfill nonprofit goals. Listen and learn as Bleema and Lauren discuss: 

• Segmentation - Considering your difference audiences and how to communicate differently to them via social media 
• Analytics - Dedicating time to studying the results of your social media posts  
• Investment - Experimenting with paid social media advertising