Data's Role in Nonprofit Fundraising - The Apparo Effect Podcast

Clean Data, Better Fundraising: Insights from Nonprofit Experts

Apparo's Director of Marketing, Bleema Bershad hosts Apparo's Director of Development, Kristen Reed, and Data Bull Co-Founder and stellar Apparo Skilled Volunteer Matt Elliott on this episode of  The Apparo Effect. 

Kristen and Matt discuss the importance of data when it comes to nonprofit fundraising, they address topics such as:

• Matt's nonprofit background and personal data experience that inspired a business focused on nonprofit's data needs
• How ensuring data strategy supports fundraising strategy
• The need for nonprofits to have access to updated, clean data
• Trends in reporting, including the use of artificial intelligence to analyze data
• The importance of considering various audiences for motivation and storytelling

Read more about Matt's recent volunteer work with the Council for Children’s Rights.